Nike Air yeezy, which takes Kanye West nickname Yeezy, draws upon the innovations from Nike rich sporting history and fuses them with original lines, materials, and design elements that reflect West unique style.
The Air Yeezy was developed from a strong relationship between West and Nike. Partnering with Nike Creative Director, Mark Smith, Kanye was taken through the product creation process, the same way athletes have with Nike Design for the past 37 years. This creative partnership of Smith and West talents as designers yielded a unique Nike Sportswear sneaker worth the wait.
The creative process of the Nike Air Yeezy shoes began with the discussion around ideas and inspirations. The shoes began to take shape through a series of drawings and samples, each pulling inspiration and reference from some of Nike iconic innovations and rich design history, across both Basketball and Sportswear styles.
Following the fabled tradition of Nike design process, West and Smith went through a series of one-on-one design sessions. At Nike the ultimate test is one of performance, where the design meets the athlete movements. Kanye could wear and perform in these shoes and really identify how we could make the shoes perform better. Supplanting center court with center stage West provided critical feedback on how the shoe performed throughout the course of his 2-3 hour performance sets, where the first prototypes of the Nike Yeezy were seen outside of Nike World Headquarters in Beaverton, OR.
Born from Kanye West creative passion, built with Nike design and performance innovation, The Nike Yeezy was fine-tuned on stages around the globe, challenging convention by remixing the past to create something uniquely new, as only Nike Sportswear can.
West is known for his non-stop energy both on the stage and off so the Air Yeezy shoes had to support and sustain West from start to finish. An almost obsessive focus was put on delivering supreme comfort throughout the development of the shoe. Equipped with debossed ankle collar pods for added support and protection, extra-thick sock liners, a forefoot support strap, original functional tension lace loops, and Phylon tooling taken from the 1987 Nike Air Assault for added performance and comfort all developed and integrated with one goal in mind: to keep Kanye on lock down in cushioned comfort during his performances during his many notoriously strenuous artistic live performances.
These performance attributes have been meticulously wrapped in premium full grain leather uppers and adorned with original design details that are uniquely Kanye and identifiably Nike. The remastered Nike Air Assault outsole is treated to glow-in-the-dark properties and will illuminate when the light is low. The forefoot support strap is premium grade patent leather and is of no-stitch construction. Clean seams are used throughout except for a premium suede toe wrap feature with visible stitch detail. Emblazoned across the Air Yeezy is an exclusive Y repeat pattern, as either a debossed or lasered detail, which takes inspiration from the Jordan brands iconic Elephant print material. This graphic treatment was developed by West and Smith to pay tribute not only to the name of the shoe and it's co-creator, but also to the various moments in history that spurred West initial inspiration for the Nike Air Yeezy.Find us on Facebook